págs. 1-20
Knowing What It Makes: How Product Transformation Salience Increases Recycling
Karen Page Winterich, Gergana Y. Nenkov, Gabriel E. Gonzales
págs. 21-37
Successfully Communicating a Cocreated Innovation
Helen Si Wang, Charles H. Noble, Darren W. Dahl, Sungho Park
págs. 38-57
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, Joost M.E. Pennings
págs. 58-80
págs. 81-100
págs. 101-120
págs. 121-138
© 2001-2024 Fundación Dialnet · Todos los derechos reservados