Journal of marketing: A quarterly publication of the american marketing association

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  Año 2024, Vol. 88, Número 3

  • “Statistical Significance” and Statistical Reporting: Moving Beyond Binary

    Blakeley B. McShane, Eric T. Bradlow, John G. Lynch Jr., Robert J. Meyer

    págs. 1-19

    

  • p-Values as QWERTY: Curating Evidence in the Computational Era

    Fred Feinberg

    págs. 20-28

    

  • Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

    Bastian Kindermann, Daniel Wentzel, Torsten Oliver Salge

    págs. 29-49

    

  • Measuring Willingness to Pay: A Comparative Method of Valuation

    Sharlene He, Eric T. Anderson, Derek D. Rucker

    págs. 50-68

    

  • Dual Branding by National Brand Manufacturers: Drivers and Outcomes

    Yu Ma, Kusum L. Ailawadi, Óscar González Benito

    págs. 69-87

    

  • Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

    Michiel Van Crombrugge, Els Breugelmans, Christian W. Scheiner

    págs. 88-109

    

  • Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation

    Anna Tarí, Remi Trudel

    págs. 110-126

    

  • Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival

    Sudha Mani, Vivek Astvansh, Kersi D. Antia

    págs. 127-144