Spanish journal of marketing-ESIC

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  Año 2024, Vol. 28, Número Extraordinario 3. Dedicado a: Fostering Marketing Discipline through Literature Reviews

  • Enhancing the impact of literature reviews: guidelines for making meaningful contributions

    Allard van Riel, Hannah Snyder

    • Resumen
    • Texto completo
    

  • Big data in tourism marketing: past research and future opportunities

    Sofía Blanco Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego

    • Resumen
    • Texto completo
    

  • Applying virtual reality and augmented reality to the tourism experience: a comparative literature review

    María A. Bretos, Sergio Ibáñez Sánchez, Carlos Orús Sanclemente

    • Resumen
    • Texto completo
    

  • Marketing education for sustainable development

    Chiara Hübscher, Susanne Hensel Börner, Jörg Henseler

    • Resumen
    • Texto completo
    

  • In-app advertising: a systematic literature review and implications for future research

    Chetana Balakrishna Maddod, Pallavi Upadhyaya

    • Resumen
    • Texto completo
    

  • How do consumers evaluate products in virtual reality?: A literature review for a research agenda

    Generoso Branca, Vittoria Marino, Riccardo Resciniti

    • Resumen
    • Texto completo