Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection
págs. 2557-2581
Unraveling the Influential Mechanisms of Smart Interactions on Stickiness Intention: A Privacy Calculus Perspective
págs. 2582-2604
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping
Ovidiu Iulian Bunea, Răzvan Andrei Corbos, U Sorina Ioana Mis, Monica Triculescu, Andreea Trifu
págs. 2605-2629
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator
págs. 2630-2649
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study
José Magano, Jana Turˇcinkova, Mário C. Santos, Roxana Correia, Mikhail Serebriannikov
págs. 2650-2672
Uncovering How Information Quality Shapes Diverse User Engagement on Content Community Platforms: Harnessing Deep Learning for Feature Extraction
págs. 2673-2693
Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior
págs. 2694-2713
Beyond Empathy: Unveiling the Co-Creation Process of Emotions through a Wearable Device
págs. 2714-2727
Research on the Relationship between Characteristics of Video Bloggers and Consumers’: Purchase Intentions
págs. 2728-2746
Does Information Source Matter?: Corporate Reputation Management during Negative Social Responsibility Events
págs. 2747-2764
How Perceived Similarity between Travel Destinations and Hometowns Influences Consumer Experience in Online Travel Blind Boxes: The Mediating Role of the Aha Moment
págs. 2765-2782
How Can Mobile Social Media Sustain Consumers?: Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness
págs. 2783-2798
Antecedents and Consequences of Attitudes toward Donation-Based: Crowd-Funding Platforms
págs. 2799-2812
The Influence of Artificial Intelligence on Generation Z’s Online: Fashion Purchase Intention
Carmen Ruiz Viñals, Marilé Pretel Jiménez, Josep Lluís del Olmo Arriaga, Albert Miró Pérez
págs. 2813-2827
The Influence Mechanism of Narrative Strategies: Used by Virtual Influencers on Consumer Product Preferences
págs. 2828-2850
Cart-State-Aware Discovery of E-Commerce Visitor Journeys: with Process Mining
págs. 2851-2879
Evolving Consumer Preferences: The Role of Attribute Shifts in Online Travel Agency Satisfaction and Loyalty
págs. 2880-2895
Maintaining Accuracy While Reducing Effort in Online Decision Making: A New Quantitative Approach for Multi-Attribute Decision Problems Based on Principal Component Analysis
págs. 2896-2918
Enhancing Online Security: A Novel Machine Learning Framework for Robust Detection of Known and Unknown Malicious URLs
págs. 2919-2960
Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online Purchase Intention and Intention to Reuse Chatbots
págs. 2961-2979
Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China
Yu Jia, Jinyan Yu, Tianyuan Liu, Jiashen Huang, Wenlong Mu, Fengfeng Deng
págs. 2980-2996
Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions
págs. 2997-3016
Consumer Sentiment and Hotel Aspect Preferences: A cross Trip Modes and Purposes
págs. 3017-3034
The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective
págs. 3035-3050
The Impact of Enterprise Digital Capability on Supply Chain Digitalization—Fromthe Perspective: of Supply Chain Cooperation
págs. 3051-3066
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction
págs. 3067-3087
The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?
págs. 3088-3101
Online Reviews Meet Visual Attention: A Study on Consumer Patterns in Advertising, Analyzing Customer Satisfaction, Visual Engagement, and Purchase Intention
págs. 3102-3122
When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference
págs. 3123-3136
Enhancing Building Information Modeling Effectiveness: Through Coopetition and the Industrial Internet of Things
págs. 3137-3153
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