InstitucionesÁrea de conocimientoPeriodo de publicación recogido
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The role of a favorable pre-crisis reputation in protecting organizations during crises
An-Sofie Claeys, Verolien Cauberghe
Public Relations Review, ISSN-e 0363-8111, Vol. 41, Nº. 1, 2015, págs. 64-71
Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators
Iris Vermeir, Snezhanka Kazakova, Tina Tessitore, Verolien Cauberghe, Hendrik Slabbinck
International Journal of Advertising, ISSN 0265-0487, Vol. 33, Nº. 4, 2014, págs. 785-810
Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses
Katarina Panic, Verolien Cauberghe, Patrick Pelsmacker
Journal of advertising, ISSN 0091-3367, Vol. 42, Nº 2-3, 2013, págs. 264-273
Social Health Education Programs at School: Investigating the Integration of Serious Games in the Curriculum
Katarina Panic, Verolien Cauberghe, Patrick De Pelsmacker
Media and Education in the Digital Age. Concepts, Assessments, Subversions / Matteo Stocchetti (ed. lit.), 2014, ISBN 978-3-631-65154-4, págs. 167-182
Erlinde Cornelis, Leen Adams, Verolien Cauberghe
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 109-120
The (B)old and the Beautiful: Investigating the Preference of Senior Consumers Concerning (the Age of) Models Used in Advertising
Katarina Panic, Verolien Cauberghe, Delphine Verhoye
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 135-146
Determinants of the Impact of Crises on Organizational Reputation: An Experimental Test of Crisis Communication Strategies and the Moderating Impact of Locus of Control
An-Sofie Claeys, Verolien Cauberghe, Patrick Vyncke
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 249-262
Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness
Wim Janssens, Patrick Pelsmacker, Verolien Cauberghe
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 97-109
The Role of Fear, Threat and Efficacy in Threat Appeals: Putting Fear Back in the Danger Control Response
Verolien Cauberghe, Patrick Pelsmacker, Wim Janssens
Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 123-131
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