Journal of advertising

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  Año 2013, Vol. 42, Número 2-3

  • The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

    Ralf Terlutter, Michael L. Capella

    • Resumen

    págs. 95-112

    

  • Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players� Processing of Brands Embedded in Advergames

    Sara Peters, Glenn Leshner

    • Resumen

    págs. 113-130

    

  • Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games

    Yoon Gunwoo, Patrick T. Vargas

    • Resumen

    págs. 131-141

    

  • Children's Responses to Advertising in Social Games

    Esther Rozendaal, Noortje Slot, Eva A. van Reijmersdal, Moniek Buijzen

    • Resumen

    págs. 142-154

    

  • How Advergame Content Influences Explicit and Implicit Brand Attitudes

    Martin K.J. Waiguny, Michelle R. Nelson, Bernhard Marko

    • Resumen

    págs. 155-169

    

  • Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning

    Besharat Ali, Anand Kumar, John R. Lax, Eric J. Rydzik

    • Resumen

    págs. 170-182

    

  • Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

    Celina Steffen, Gunnar Mau, Hanna Schramm-Klein

    • Resumen

    págs. 183-195

    

  • Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames

    Brian R. Kinard, Katherine B. Hartman

    • Resumen

    págs. 196-203

    

  • Play Buddies or Space Invaders? Players� Attitudes Toward In-Game Advertising

    Karolien Poels, Wim Janssens, Laura Herrewijn

    • Resumen

    págs. 204-218

    

  • Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players

    Choi Yung Kyun, Lee Sung mi, Li Hairong

    • Resumen

    págs. 219-227

    

  • Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

    Nathaniel J. Evans, Les Carlson, Mariea Grubbs Hoy

    • Resumen

    págs. 228-240

    

  • Are Banner Advertisements in Online Games Effective?

    Yeu Minsun, Yoon Hee-Sook, Charles R. Taylor, Leea Doo-Hee

    • Resumen

    págs. 241-250

    

  • Psychophysiological Responses to Background Brand Placements in Video Games

    Harsha Gangadharbatla, Samuel Bradley, Wesley Wise

    • Resumen

    págs. 251-263

    

  • Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

    Katarina Panic, Verolien Cauberghe, Patrick Pelsmacker

    • Resumen

    págs. 264-273