Journal of marketing: A quarterly publication of the american marketing association

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  Año 2013, Vol. 77, Número 3

  • The Network Value of Products.

    Gal Oestreicher-Singe, Barak Libai, Liron Sivan, Eyal Carmi, Ohad Yassin

    págs. 1-14

    

  • Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity.

    Anna S. Cui

    págs. 15-32

    

  • Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?.

    Debora Viana Thompson, Prashant Malaviya

    págs. 33-47

    

  • When Value Trumps Health in a Supersized World.

    Kelly L. Haws, Karen Page Winterich

    págs. 48-64

    

  • Targeting Revenue Leaders for a New Product.

    Michael Haenlein, Barak Libai

    págs. 65-80

    

  • When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings.

    Marina Puzakova, Hyokjin Kwak, Joseph F. Rocereto

    págs. 81-100

    

  • Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis.

    Yu Ma, Kusum L. Ailawadi, Dhruv Grewal

    págs. 101-120

    

  • When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model.

    Karen Page Winterich, Vikas Mittal, Karl. Aquino

    págs. 121-134