Journal of Consumer Psychology

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  Año 2015, Vol. 25, Número 4

  • Distinct threats, common remedies: : How consumers cope with psychological threat

    DaHee Han, Adam Duhachek, Derek D. Rucker

    • Resumen

    págs. 531-545

    

  • Food categorization flexibility increases the preference for indulgent foods

    Adwait Khare, Tilottama G. Chowdhury

    • Resumen

    págs. 546-560

    

  • The sweet taste of gratitude: : Feeling grateful increases choice and consumption of sweets

    Ann E. Schlosser

    • Resumen

    págs. 561-576

    

  • Strategic benefits of low fit brand extensions: : When and why?

    HaeEun Helen Chun, C.Whan Park, Andreas B. Eisingerich, Deborah J. MacInnis

    • Resumen

    págs. 577-595

    

  • Does it pay to beat around the bush? The case of the obfuscating salesperson

    Barbara Bickart, Maureen Morrin, S. Ratneshwar

    • Resumen

    págs. 596-608

    

  • Posting strategically: : The consumer as an online media planner

    Yu-Jen Chen, Amna Kirmani

    • Resumen

    págs. 609-621

    

  • Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions

    Karen Page Winterich, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, Ram Bezawada

    • Resumen

    págs. 622-634

    

  • Promotional phrases as questions versus statements: : An influence of phrase style on product evaluation

    Henrik Hagtvedt

    • Resumen

    págs. 635-641

    

  • Decoding the opening proces

    Yixia Sun, Yuansi Hou, Robert S. Wyer Jr.

    • Resumen

    págs. 642-649

    

  • Is it OK to dichotomize? A research dialogue

    Michel Tuan Pham

    págs. 650-651

    

  • Toward a more nuanced understanding of the statistical properties of a median split

    Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, Deidre L. Popovich

    • Resumen

    págs. 652-665

    

  • A researcher's guide to regression, discretization, and median splits of continuous variables

    Derek D. Rucker, Blakeley B. McShane, Kristopher J. Preacher

    • Resumen

    págs. 666-678

    

  • Median splits, Type II errors, and false–positive consumer psychology: : Don't fight the power

    Gary McClelland, Jr. John G. Lynch, Julie R. Irwin, David A. Spiller, Gavan J Fitzsimons

    • Resumen

    págs. 679-689

    

  • The median split: Robust, refined, and revived

    Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, Deidre L. Popovich

    • Resumen

    págs. 690-704