págs. 1-3
“Someone should do something”: : Replication and an agenda for collective action
págs. 4-12
págs. 13-18
Redressing the sleeper effect: : Evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
págs. 19-25
págs. 26-32
Understanding graphic pictorial warnings in advertising: : A replication and extension
págs. 32-42
Language choice in advertising for multinational corporations and local firms: : A reinquiry focusing on monolinguals
págs. 43-52
Effects of music in advertising: : Three experiments replicating single-exposure musical conditioning of consumer choice (gorn 1982) in an individual setting
págs. 53-61
Toward an understanding of causality between advertising and sales: : New evidence from a multivariate cointegrated system
págs. 62-71
Program–ad matching and television ad effectiveness: :A reinquiry using facial tracking software
págs. 72-77
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising: : A replication and extension of Eisend (2008)
págs. 78-84
págs. 85-93
págs. 94-101
Creative that sells: : How advertising execution affects sales
Nicole Hartnett, Rachel Kennedy, Byron Sharp, Luke Greenacre
págs. 102-112
págs. 113-119
Reinquiry into advertising avoidance on the internet: : A conceptual replication and extension
Zahra Seyedghorban, Hossein Tahernejad, Margaret Jekanyika Matanda
págs. 120-129
Brand image congruence through sponsorship of sporting events: : A reinquiry of Gwinner and Eaton (1999)
págs. 130-138
Advertising budgeting: : A reinvestigation of the evidence on brand size and spend
págs. 139-146
págs. 147-155
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