European Journal of Marketing

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  Año 2015, Vol. 49, Número 5-6

  • In-store arousal and consumers' inferences of manipulative intent in the store environment

    Renaud Lunardo, Dominique Roux

    • Resumen

    págs. 646-667

    

  • A novel approach for bidding on keywords in newly set-up search advertising campaigns

    Nadia. Abou Nabout

    • Resumen

    págs. 668-691

    

  • "Being hooked" by a brand story: a view of regulatory focus

    Chien-Hua Lin, Ming-Yi Chen

    • Resumen

    págs. 692-712

    

  • Siblings as socialization agents: : Exploring the role of 'sibship' in the consumer socialization of children

    Ben Kerrane, Shona M Bettany, Katy. Kerrane

    • Resumen

    págs. 713-735

    

  • Price promotions and brand loyalty: : Empirical evidence for the German ready-to-eat cereal market

    Janine Empen, Jens-Peter Loy, Christoph Weiss

    • Resumen

    págs. 736-759

    

  • Impact of product differentiation, marketing investments and brand equity on pricing strategies: : A brand level investigation

    Nebojsa S Davcik, Piyush Sharma

    • Resumen

    págs. 760-781

    

  • The effect of construal level on time perceptions, confidence in judgements and future preferences

    Sonia Noemi Vilches Montero, Mark T. Spence

    • Resumen

    págs. 782-805

    

  • Consumer evaluation in new products: : the perspective of situational strength

    Aihwa Chang, Timmy H. Tseng

    • Resumen

    págs. 806-826

    

  • Investor sentiment, customer satisfaction and stock returns

    Chi-Lu Peng, Kuan-Ling Lai, Maio-Ling Chen, An-Pin. Wei

    • Resumen

    págs. 827-850

    

  • Mobile coupons: : what to offer, to whom, and where?

    Saman Khajehzadeh, Harmen Oppewal, Dewi Tojib

    • Resumen

    págs. 851-873

    

  • The role of the fit construct and sponsorship portfolio size for event sponsorship success: : A field study

    Manfred Bruhn, Matthias Holzer

    • Resumen

    págs. 874-893

    

  • From store brands to store brandscapes: : the emergence of a time and money saving heuristic

    Alan Collins, James Martin Cronin, Richard J. George, Steve Burt

    • Resumen

    págs. 894-918

    

  • The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

    Richard Lee, Marc Mazodier

    • Resumen

    págs. 919-942

    

  • Investors' reactions to company advertisements: : the persuasive effect of product-featuring ads

    Jaakko Aspara, Amitav Chakravarti

    • Resumen

    págs. 943-967

    

  • Does the factor theory of satisfaction explain political voting behaviour?

    Peter Schofield, Peter Reeves

    • Resumen

    págs. 968-992