Sport consumer behavior research: : Improving our game
págs. 113-116
The development and change of brand associations and their influence on team loyalty over time
Thilo Kunkel, Jason P. Doyle, Daniel C. Funk, James Du, Heath McDonald
págs. 117-134
New team, new fans: : A longitudinal examination of team identification as a driver of University identification
págs. 135-148
Forty years of BIRGing: : New perspectives on Cialdini’s seminal studies
Jonathan A. Jensen, Brian A. Turner, Elizabeth B. Delia, Jeffrey James, T. Christopher Greenwell, Chad D. McEvoy, Stephen A. Ross, Chad Seifried, Patrick Walsh
págs. 149-161
No more “good” intentions: : Purchase behaviors in sponsorship
págs. 162-175
Coping with athlete endorsers’ immoral behavior: : Roles of athlete identification and moral emotions on moral reasoning strategies
págs. 176-191
págs. 192-206
Consumer interest in major league baseball: : An analytical modeling of twitter
págs. 207-220
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