European Journal of Marketing

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  Año 2016, Vol. 50, Número 7-8

  • Recapturing place identification through community heritage marketing

    Matthew Alexander, Kathy Hamilton

    • Resumen

    págs. 1118-1136

    

  • Listerine – for the bridesmaid who’s never a bride: disparaging humour increases brand attitude and recall among the powerless

    Joshua D. Newton, Jimmy Wong, Fiona J. Newton

    • Resumen

    págs. 1137-1158

    

  • An arousal-based explanation of affect dynamics

    Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, Guicheng Shi

    • Resumen

    págs. 1159-1184

    

  • Customer-based brand equity and human resource management image: do retail customers really care about HRM and the employer brand?

    Johan Anselmsson, Niklas Bondesson, Frans Melin

    • Resumen

    págs. 1185-1208

    

  • The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility

    Wenbin Sun, Joseph M. Price

    • Resumen

    págs. 1209-1238

    

  • The bittersweet experience of being envied in a consumption context

    Simona Romani, Silvia Grappi, Richard P. Bagozzi

    • Resumen

    págs. 1239-1262

    

  • Thinking styles affect reactions to brand crisis apologies

    Liangyan Wang, Sijian Wang, L. Robin Keller

    • Resumen

    págs. 1263-1289

    

  • Retaining the primetime television audience

    Bryony Jardine, Jenni Romaniuk, John G. Dawes, Virginia Beal

    • Resumen

    págs. 1290-1307

    

  • Paradox, tribalism, and the transitional consumption experience: In light of post-postmodernism

    Alexandros Skandalis, John Byrom, Emma Banister

    • Resumen

    págs. 1308-1325

    

  • Consumer motivations for mainstream “ethical” consumption

    Iain A. Davies, Sabrina Gutsche

    • Resumen

    págs. 1326-1347

    

  • The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

    Sung Ho Han, Bang Nguyen, Lyndon Simkin

    • Resumen

    págs. 1348-1376

    

  • Framing the work: the composition of value in the visual arts

    Chloe Preece, Finola Kerrigan, Daragh O'Reilly

    • Resumen

    págs. 1377-1398

    

  • Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications

    Jungkeun Kim, Jae-Eun Kim, Roger Marshall

    • Resumen

    págs. 1399-1425

    

  • Corporate misconduct and the loss of trust

    Gary Davies, Isabel Olmedo Cifuentes

    • Resumen

    págs. 1426-1447

    

  • Controversial advertising: transgressing the taboo of gender-based violence

    Lauren Gurrieri, Jan Brace Govan, Hélène Cherrier

    • Resumen

    págs. 1448-1469

    

  • Staying engaged on the job: the role of emotional labor, job resources, and customer orientation

    Nwamaka A. Anaza, Edward L. Nowlin, Gavin Jiayun Wu

    • Resumen

    págs. 1470-1492

    

  • Theorising practices to deliberately or accidentally control customers

    Edward Kasabov

    • Resumen

    págs. 1493-1520

    

  • Sociocultural brand revitalization: the role of consumer collectives in bringing brands back to life

    Elina Närvänen, Christina Goulding

    • Resumen

    págs. 1521-1546