págs. 1118-1136
Listerine – for the bridesmaid who’s never a bride: disparaging humour increases brand attitude and recall among the powerless
págs. 1137-1158
págs. 1159-1184
Customer-based brand equity and human resource management image: do retail customers really care about HRM and the employer brand?
págs. 1185-1208
págs. 1209-1238
págs. 1239-1262
págs. 1263-1289
Retaining the primetime television audience
Bryony Jardine, Jenni Romaniuk, John G. Dawes, Virginia Beal
págs. 1290-1307
págs. 1308-1325
págs. 1326-1347
The dynamic models of consumers’ symbolic needs: in the context of restaurant brands
págs. 1348-1376
págs. 1377-1398
Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications
págs. 1399-1425
págs. 1426-1447
págs. 1448-1469
Staying engaged on the job: the role of emotional labor, job resources, and customer orientation
págs. 1470-1492
págs. 1493-1520
Sociocultural brand revitalization: the role of consumer collectives in bringing brands back to life
págs. 1521-1546
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