International journal of research in marketing

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  Año 2016, Vol. 33, Número 1

  • Understanding Branding in a digitally empowered world

    Tülin Erdem, Kevin Lane Keller, Dmitri Kuksov, Rik Pieters

    págs. 3-10

    

  • Decomposing the effects of online customer reviews on brand, price, and product attributes

    Daniel S. Kostyra, Jochen Reiner, Martin Natter, Daniel Klapper

    • Resumen

    págs. 11-26

    

  • Each can help or hurt: Negative and positive word of mouth in social network brand communities

    Marleen Relling, Oliver Schnittka, Henrik Sattler, Marius Johnen

    • Resumen

    págs. 42-58

    

  • The role of social media and brand equity during a product recall crisis: A shareholder value perspective

    Liwu Hsu, Benjamin Lawrence

    • Resumen

    págs. 59-77

    

  • You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility

    Alexander J. Kull, Timothy B. Heath

    • Resumen

    págs. 78-92

    

  • Brand value co-creation in a digitalized world: An integrative framework and research implications

    Venkat Ramaswamy, Kerimcan Ozcan

    • Resumen

    págs. 93-106

    

  • Profit-increasing asymmetric entry

    Amit Pazgal, David A. Soberman, Raphael Thomadsen

    • Resumen

    págs. 107-122

    

  • Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet

    Sungha Jang, Ashutosh Prasad, Brian T. Ratchford

    • Resumen

    págs. 123-139

    

  • The power of an installed base to combat lifecycle decline: The case of video games

    André Marchand

    • Resumen

    págs. 140-154

    

  • Quality mental model convergence and business performance

    Roland T. Rust, Christine Moorman, Jacqueline van Beuningen

    • Resumen

    págs. 155-171

    

  • Diagnosing harmful collinearity in moderated regressions: A roadmap

    Pavan Rao Chennamaneni, Raj Echambadi, James D. Hess, Niladri Syam

    • Resumen

    págs. 172-182

    

  • It's not us, it's you: How threatening self-brand association leads to brand pursuit

    Justin W. Angle, Mark R. Forehand

    • Resumen

    págs. 183-197

    

  • A meta-analysis of price change fairness perceptions

    Farid Tarrahi, Martin Eisend, Florian Dost

    • Resumen

    págs. 199-203

    

  • Is bigger always better? The unit effect in carbon emissions information

    Romain Cadario, Beatrice Parguel, Florence Benoit-Moreau

    • Resumen

    págs. 204-207

    

  • “Are multichannel customers really more valuable? An analysis of banking services”

    Jesús Cambra-Fierro, Wagner A. Kamakura, Iguácel Melero Polo, Francisco Javier Sesé Alegre

    • Resumen

    págs. 208-212

    

  • Consumer responses to combined arousal-inducing stimuli

    Gopal Das Varma, Henrik Hagtvedt

    • Resumen

    págs. 213-215

    

  • The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags

    Arianne J. van der Wal, Femke van Horen, Amir Grinstein

    • Resumen

    págs. 216-219

    

  • The adoption of new prescription drugs is strongly associated with prior category prescribing rate

    Philip J. Stern, Malcolm Wright

    • Resumen

    págs. 220-224

    

  • A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior

    Saar Bossuyt, Patrick van Kenhove, Tine de Bock

    • Resumen

    págs. 225-231

    

  • Is there a mere categorization effect in investment decisions?

    David Lewis, Tripat Gill

    • Resumen

    págs. 232-235

    

  • Revisiting firm-created word of mouth: High-value versus low-value seed selection

    Florian Dost, Jens Sievert, David Kassim

    • Resumen

    págs. 236-239