International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2023, Vol. 20, Número 1

  • Original article

    • Web-disclosure practices for transparency and the sustainability of non-profit organisations

      Ramesh Nair, Roshayani Arshad, Ruhaini Muda, Siti Aeisha Joharry

      • Resumen

      págs. 1-23

      

    • Cause-related marketing: a systematic review of the literature

      Hina Y. Bhatti, María Mercedes Galán Ladero, Clementina Galera Casquet

      • Resumen
      • Texto completo

      págs. 25-64

      

    • Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information

      Irene Vilà Trepat, Carmen Valor Martínez, Raquel Redondo Palomo

      • Resumen

      págs. 65-84

      

    • Elements that compose the non-profit BRAND orientation in an emerging country

      Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes

      • Resumen

      págs. 85-123

      

    • The current state of research of word-of-mouth in the health care sector

      Gerlinde Pauli, Sebastian Martin, Dorothea Greiling

      • Resumen
      • Texto completo

      págs. 125-148

      

    • An online research approach for a dual perspective analysis of brand associations in art museums

      Silvia Ranfagni, Matilde Milanesi, Simone Guercini

      • Resumen
      • Texto completo

      págs. 149-167

      

    • Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day”

      Sebastian Martin, Katharina Maria Hofer, Birgit Grüb

      • Resumen
      • Texto completo

      págs. 169-192

      

    • The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention

      Nic Terblanche, Christo Boshoff, Debbie Human-Van Eck

      • Resumen

      págs. 193-223

      

    • Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation

      Alice Labban, Corinne Novell, Steven Bauer

      • Resumen

      págs. 225-244

      

    • Using norm activation theory to understand intentions for collaborative consumption

      Soha Abutaleb, Noha El Bassiouny, Sara Hamed

      • Resumen

      págs. 245-268