Comunicação e Sociedade

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  Año 2020, Número 0

  • Nota Introdutória

    • Advanced public relations: enhancing a reflexive and educational approach

      Teresa Ruão, Ana Belén Fernández Souto

      • Resumen
      • Texto completo

      págs. 9-15

      

  • Artigos Temáticos

    • The importance of personal branding as an element of public relations: an international experience

      Julinda Molares Cardoso, Carmen López de Aguileta Clemente, Beatriz Legerén Lago

      • Resumen
      • Texto completo

      págs. 19-35

      

    • Comparative analysis of corporate communication management between companies and institutions: the Galician case

      Carmen Costa Sánchez, José Miguel Túñez López, María Isabel Míguez González

      • Resumen
      • Texto completo

      págs. 37-51

      

    • Communication and crisis management in Galician companies: study of its evolution in the last two years

      Ana Belén Fernández Souto, Montserrat Vázquez Gestal, Iván Puentes Rivera

      • Resumen
      • Texto completo

      págs. 53-68

      

    • When the sender is the message: the communication of Marcelo Rebelo de Sousa about the 2017 fires

      Bianca Persici Toniolo, Gisela Gonçalves

      • Resumen
      • Texto completo

      págs. 69-88

      

    • The role of public relations professionals in corporate social responsability: some notes from the Portuguese reality

      Mafalda Eiró-Gomes, Ana Raposo

      • Resumen
      • Texto completo

      págs. 89-107

      

    • Spanish lobbies listed in the European transparency register

      Ana María Almansa Martínez, Elizabet Castillero Ostio

      • Resumen
      • Texto completo

      págs. 109-126

      

    • Public relations and campaigns about road safety and drug use: efficacy assessment of campaigns in audiovisual media

      Pilar Paricio Esteban, María Puchalt López, Sandra Femenía Almerich

      • Resumen
      • Texto completo

      págs. 127-150

      

    • Communication at the superior conservatories of music in Andalusia

      Rosario Haro, Guillermo Van Zummeren Moreno

      • Resumen
      • Texto completo

      págs. 151-173

      

    • Public relations strategies in social media: analysis of campaigns for social change in the education sector in Spain and Portugal

      Emilia Smolak Lozano, Sara Balonas, Teresa Ruão

      • Resumen
      • Texto completo

      págs. 175-196

      

    • The communication role: the use of social networking sites in primary health care

      Andreia Garcia, Mafalda Eiró-Gomes

      • Resumen
      • Texto completo

      págs. 197-217

      

    • Tourist promotion on Twitter

      Verónica Altamirano Benítez, José Miguel Túñez López, María Fabiana Altamirano Benítez

      • Resumen
      • Texto completo

      págs. 219-244

      

    • Public relations in growth hacking strategies in digital communication: the case studies of Wallapop, Westwing and Fotocasa

      Patricia Coll Rubio, Josep Lluís Micó

      • Resumen
      • Texto completo

      págs. 245-257