European Journal of Marketing

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  Año 2013, Vol. 47, Número 9

  • Social marketing transformed: : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

    Sally Dibb, Marylyn Carrigan

    • Resumen

    págs. 1376-1398

    

  • Applying an ecological model to social marketing communications

    Andrew Lindridge, Susan MacGaskill, Wendy Ginch, Douglas Eadie, Ingrid Holme

    • Resumen

    págs. 1399-1420

    

  • Ethical evaluation of audience segmentation in social marketing

    Joshua D. Newton, Fiona J. Newton, Tahir Turk, Michael T. Ewing

    • Resumen

    págs. 1421-1438

    

  • Consumer acceptance of m-wellbeing services: : a social marketing perspective

    Lisa Schuster, Judy Drennan, Ian Lings

    • Resumen

    págs. 1439-1457

    

  • Is social norms marketing effective?: : A case study in domestic electricity consumption

    Tim Harries, Ruth Rettie, Matthew Studley, Kevin Burchell, Simon Chambers

    • Resumen

    págs. 1458-1475

    

  • Changing behaviour through business-nonprofit collaboration?: : Consumer responses to social alliances

    Marlene Vock, Willemijn Van Dolen, Ans Kolk

    • Resumen

    págs. 1476-1503

    

  • The value of health and wellbeing: : an empirical model of value creation in social marketing

    Nadia Zainuddin, Rebekah Russell-Bennett, Josephine Previte

    • Resumen

    págs. 1504-1524

    

  • Unlocking the potential of upstream social marketing

    Gordon Ross

    • Resumen

    págs. 1525-1547