European Journal of Marketing

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  Año 2016, Vol. 50, Número 5-6

  • Good times, bad times: : the stock market performance of firms that own high value brands

    Kevin E. Voss, Mayoor Mohan

    • Resumen

    págs. 670-694

    

  • Post language and user engagement in online content communities

    Valeria Noguti

    • Resumen

    págs. 695-723

    

  • Co-production in chronic care: : exploitation and empowerment

    Anna Essén, Sara Winterstorm Värlander, Karina T. Liljedal

    • Resumen

    págs. 724-751

    

  • The depiction of marketing and marketers in the news media

    Robert Cluley

    • Resumen

    págs. 752-769

    

  • Open versus selective customer loyalty programmes

    Carol L. Esmark, Stephanie M. Noble, John E. Bell

    • Resumen

    págs. 770-795

    

  • Which sport sponsorships most impact sponsor CSR image?

    Carolin Plewa, François Anthony Carrillat, Marc Mazodier, Pascale G. Quester

    • Resumen

    págs. 796-815

    

  • Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

    Rajat Roy, Fazlul K Rabbanee, Piyush Sharma

    • Resumen

    págs. 816-837

    

  • Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

    Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu Zhang

    • Resumen

    págs. 838-862

    

  • Marketers are consumers too: : integrating consumer-self in potential value creation

    Michal J. Carrington, Benjamin A. Neville

    • Resumen

    págs. 863-891

    

  • The evolving family assemblage: how senior families “do” family

    Aimee Dinnin Huff, June Cotte

    • Resumen

    págs. 892-915

    

  • International market selection and export performance: : a transaction cost analysis

    Xinming He, Zhibin Lin, Yingqi Wei

    • Resumen

    págs. 916-941

    

  • A systematic assessment of empirical research on foreign entry mode

    Jesper Nydam Wulff

    • Resumen

    págs. 942-972

    

  • Individual difference factors related to anthropomorphic tendency

    Kate Letheren, Kerri Ann L. Kuhn, Ian Lings, Nigel K. Ll. Pope

    • Resumen

    págs. 973-1002

    

  • Effects of task complexity on creative customer behavior

    Taeshik Gong, Jin Nam Choi

    • Resumen

    págs. 1003-1023

    

  • Consumers’ pre-launch awareness and preference on movie sales

    Sangkil Moon, Junhee Kim, Barry L. Bayus, Youjae Yi

    • Resumen

    págs. 1024-1046

    

  • Unintended effects of marketing messages on salespeople’s cynicism

    Olalekan K. Seriki, Kenneth R Evans, Hyo-Jin Jean Jeon, Rajiv P. Dant, Amanda Helm

    • Resumen

    págs. 1047-1072

    

  • Is having accurate knowledge necessary for implementing safe practices?: : A consumer folk theories-of-mind perspective on the impact of price

    Anjala Selena Krishen, Shaurya Agarwal, Pushkin Kachroo

    • Resumen

    págs. 1073-1093

    

  • Unit pricing matters more when consumers are under time pressure

    Jun Yao, Harmen Oppewal

    • Resumen

    págs. 1094-1114