págs. 2-21
The effect of online and offline experiential marketing on brand equity in the hotel sector
José Alberto Castañeda García, Andrea del Valle Galindo, Rocío Martínez Suárez
págs. 22-41
Impulse buying behaviour: an online-offline comparative and the impact of social media
págs. 42-62
The role of technology in an omnichannel physical store: Assessing the moderating effect of gender
Ana Mosquera de la Fuente, Cristina Olarte Pascual, Emma Juaneda Ayensa, Yolanda Sierra Murillo
págs. 63-82
Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions
Víctor Iglesias Argüelles, Francisco Javier de la Ballina Ballina
págs. 83-102
Cultural sensitivity: an antecedent of the image gap of tourist destinations
págs. 103-118
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