Journal of Consumer Research

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  Año 2014, Vol. 41, Número 4

  • Branding disaster: : reestablishing trust through the ideological containment of systemic risk anxieties

    Ashlee Humphreys, Craig J. Thompson

    • Resumen

    págs. 877-910

    

  • Outsourcing parenthood? How families manage care assemblages using paid commercial services

    Amber M. Epp, Sunaina R. Velagaleti

    • Resumen

    págs. 911-935

    

  • How nonconsumption shapes desire

    Xianchi Dai, Ayelet Fishbach

    • Resumen

    págs. 936-952

    

  • The offer framing effect: : choosing single versus bundled offerings affects variety seeking

    Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl

    • Resumen

    págs. 953-964

    

  • Consuming experiential categories

    Anuj K. Shah, Adam L. Alter

    • Resumen

    págs. 965-977

    

  • Fooled by heteroscedastic randomness: : local consistency breeds extremity in price-based quality inferences

    Bart de Langhe, Stijn M. J. van Osselaer, Stefano Puntoni, Ann L. McGill

    • Resumen

    págs. 978-994

    

  • Marketplace sentiments

    Ahir Gopaldas

    • Resumen

    págs. 995-1014

    

  • Monochrome forests and colorful trees: : the effect of black-and-white versus color imagery on construal level

    Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita

    • Resumen

    págs. 1015-1032

    

  • The effects of country-related affect on product evaluations

    Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran

    • Resumen

    págs. 1033-1046

    

  • Emotions shape decisions through construal level: : the case of guilt and shame

    DaHee Han, Adam Duhachek, Nidhi Agrawal

    • Resumen

    págs. 1047-1064

    

  • Lucky loyalty: : the effect of consumer effort on predictions of randomly determined marketing outcomes

    Rebecca Walker Reczek, Kelly L. Haws, Christopher A. Summers

    • Resumen

    págs. 1065-1078

    

  • The effects of heightened physiological needs on perception of psychological connectedness

    Xiuping Li, Meng Zhang

    • Resumen

    págs. 1078-1088

    

  • Forced to be bad: : the positive impact of low-autonomy vice consumption on consumer vitality

    Fangyuan Chen, Jaideep Sengupta

    • Resumen

    págs. 1089-1107

    

  • The role of arousal in congruity-based product evaluation

    Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray

    • Resumen

    págs. 1108-1126

    

  • The presenter's paradox revisited: : an evaluation mode accoun

    Tobias Krüger, André Mata, Max Ihmels

    • Resumen

    págs. 1127-1136

    

  • Optimal visualization aids and temporal framing for new products

    Min Zhao, Darren W. Dahl, Steve Hoeffler

    • Resumen

    págs. 1137-1151