págs. 1-16
The benefits of behaving badly on occasion: : Successful regulation by planned hedonic deviations
págs. 17-28
págs. 29-39
págs. 40-52
The sleeper framing effect: : The influence of frame valence on immediate and retrospective judgments
págs. 53-65
When one desires too much of a good thing: : The compromise effect under maximizing tendencies
págs. 66-80
The misforecasted spoiler effect: : Underlying mechanism and boundary conditions
págs. 81-90
págs. 91-97
When perfectionism leads to imperfect consumer choices: : The role of dichotomous thinking
págs. 98-104
The price does not include additional taxes, fees, and surcharges: : A review of research on partitioned pricing
Eric A. Greenleaf, Eric J. Johnson, Vicki G. Morwitz, Edith Shalev
págs. 105-124
págs. 125-126
págs. 127-136
págs. 137-141
Consumer mindsets and self-enhancement: : Signaling versus learning
págs. 142-152
Mindsets matter: : Implications for branding research and practice
págs. 153-160
Growing beyond growth: : Why multiple mindsets matter for consumer behavior
págs. 161-164
Mindsets and consumer psychology: : A response
págs. 165-166
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