European Journal of Marketing

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  Año 2015, Vol. 49, Número 3-4

  • The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement

    Pilar Carbonell, Ana Isabel Rodríguez Escudero

    • Resumen

    págs. 278-301

    

  • Consumer reactions to professionals who use decision aids

    Mauricio Palmeira, Gerri Spassova

    • Resumen

    págs. 302-326

    

  • Crafting the market for bottled water: : a social praxeology approach

    Vinicius Brei, Mark Tadajewski

    • Resumen

    págs. 327-349

    

  • Control mechanisms and goal orientations: : evidence from frontline service employees

    Luiza Cristina Alencar Rodrigues, Filipe Coelho, Carlos M. P. Sousa

    • Resumen

    págs. 350-371

    

  • Neural network approach to understanding the children's market

    Jony Oktavian Haryanto, Manuela Silva, Luiz Mountinho

    • Resumen

    págs. 372-397

    

  • The effects of introducing and terminating loyalty programs

    Valentyna Melnyk, Tammo H. A. Bijmolt

    • Resumen

    págs. 398-419

    

  • Internationalization pathways and the performance of SMEs

    Marta Fernández Olmos, Isabel Díez Vial

    • Resumen

    págs. 420-443

    

  • Antecedents and consequences of self-congruity

    Rajat Roy, Fazlul K Rabbanee

    • Resumen

    págs. 444-466

    

  • Loyalty card adoption in SME retailers: : the impact upon marketing management

    Karise Hutchinson, Lisa Victoria Donnell, Audrey Gilmore, Andrea. Reid

    • Resumen

    págs. 467-490

    

  • Converting service encounters into cross-selling opportunities: : Does faith in supervisor ability help or hinder service-sales ambidexterity?

    Ting Yu, Paul Patterson, Ko de Ruyter

    • Resumen

    págs. 491-511

    

  • Hidden consumption behaviour: : an alternative response to social group influence

    Veronica L. Thomas, Robert D. Jewell, Jennifer Wiggins

    • Resumen

    págs. 512-531

    

  • Consumer dominant value creation: : A theoretical response to the recent call for a consumer dominant logic for marketing

    Thomas Boysen Anker, Luiz Mountinho, Christian Grönroos, Leigh Sparks

    • Resumen

    págs. 532-560

    

  • Show me the money: : Improving our understanding of how organizations generate return from technology-led marketing change

    Stan Maklan, Joe Peppard, Philipp 'Phil' Klaus

    • Resumen

    págs. 561-595

    

  • Firm-brand community value co-creation as alignment of practices

    Per Skålén, Stefano Pace, Bernard Cova

    • Resumen

    págs. 596-620

    

  • On 'being there': : A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

    François Anthony Carrillat, Alain d'Astous, François Bellavance, François Eid

    • Resumen

    págs. 621-642