The Cambridge Handbook of consumer psychology
Información General
- Editores: Cambridge University Press
- Año de publicación: 2016
- País: España
- Idioma: español
- ISBN: 978-1-107-06920-6
- Texto completo no disponible (Saber más ...)
Otros catálogos
- Citas a capítulos: 1 Citas
Listado de artículos
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Introduction: Understanding consumers in the here, the now and the tomorrow
págs. 1-4
págs. 5-28
Attitude change and persuasion: past, present and future directions
págs. 29-64
Consumer prediction: forecasted utility, psychological distance and their intersection
págs. 65-89
págs. 90-121
págs. 122-151
Consumer neuroscience: revealing meaningful relationships between brain and consumer behavior
págs. 152-179
Developmental consumer psychology: children in the twenty-first century
págs. 180-208
págs. 209-232
págs. 233-256
págs. 257-281
Coping research in the broader perspective: emotions, threats, mindsets and more
págs. 282-308
págs. 309-331
págs. 332-367
págs. 368-397
págs. 398-418
Interpersonal influences in consumer psychology: when does implicit social influence arise?
págs. 419-445
págs. 446-475
págs. 476-506
págs. 507-529
Government efforts to aid consumer well being: understanding federal health warnings and disclosures
págs. 530-563
págs. 564-588
págs. 589-618
The consumer psychology of online privacy: insight and opportunities from behavioral decision theory
págs. 619-646
Cosumers and healthcare: the reluctant consumer
págs. 647-672
Social class and scarcity: understanding consumers who have less
págs. 673-692
Consumer sharing: collaborative consumption, from theoretical roots to new opportunities
págs. 693-720
págs. 721-748
