Información General

• Autores: Cathrine V. Jansson-Boyd (coord.), Magdalena J Zawisza (coord.)
• Editores: Oxon: Routledge, 2017
• Año de publicación: 2017
• País: Reino Unido
• Idioma: inglés
• ISBN: 9781138846494
• Texto completo no disponible (Saber más ...)

Resumen

• This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

  The book is divided into seven sections, offering a truly comprehensive reference work that covers:

  * The historical foundations of the discipline and the rise of globalization * The role of cognition and multisensory perception in consumers' judgements * The social self, identity and well-being, including their relation to advertising * Social and cultural influences on consumption, including politics and religion * Decision making, attitudes and behaviorally based research * Sustainable consumption and the role of branding * The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field

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Listado de artículos

• • Part I. Introduction and cross-cultural research

    • The history of consumer psychology

      Cathrine V. Jansson-Boyd, Nigel Marlow

      págs. 3-17

      

    • Cross-cultural consumption

      Susan Forquer Gupta

      págs. 18-40

      

    • Globalization, branding and multicultural consumer behaviour

      Carlos J. Torelli, María Rodas

      págs. 41-58

      

  • Part II. Consumer cognition and perception

    • Visual attention in consumer setting

      J. Wesley Hutchinson, Joy Lu, Evan Weingarten

      págs. 61-84

      

    • Perception and consumption: Touch, multisensory integration and congruency

      Cathrine V. Jansson-Boyd

      págs. 85-101

      

    • The role of procedural knowledge in consumer judgement and decision making

      Robert S. Wyer Jr.

      págs. 102-125

      

    • Unconcious cognition effects in consumer research

      Claudiu V. Dimofte

      págs. 126-142

      

    • Capturing the consumer's unconcious: Applying the implicit association test in consumer research

      Dominika Maison, Aiden P. Gregg

      págs. 143-164

      

  • Part III. Social perception, self, identity and well-being

    • The self in consumption

      M. Joseph Sirgy, Dong-Jin Lee, Grace B. Yu

      págs. 167-184

      

    • Social comparison processes in advertisement: On the relative sales-value of beauty

      Michael Häfner

      págs. 202-215

      

    • Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle

      Magdalena J Zawisza

      págs. 216-231

      

    • Does size matter? Media influences and body image

      Megan Hurst, Helga Dittmar, Emma Halliwell, Phillippa C. Diedrichs

      págs. 232-249

      

    • The psychology of health eating

      Lara Spiteri Cornish

      págs. 250-270

      

  • Part IV. Social and cultural influences

    • Political marketing: Theory and practice

      Wojciech Cwalina, Andrzej Falkowsky, Bruce I. Newman

      págs. 273-291

      

    • Religion and consumer behaviour

      Elizabeth A. Minton, Lynn R. Kahle

      págs. 292-311

      

    • The psichological consecuences of money for economic and social relationships

      Tomasz Zaleskiewicz, Agata Gasiorowska

      págs. 312-326

      

    • Young children as consumers: Their vulnerability to persuasion and its effect on their choices

      Dick Mizerski, Shasha Wang, Alvin Lee, Claire Lambert

      págs. 327-346

      

  • Part V. Decision making, attitudes and behavioural research

    • Framing effects in consumer judgement and decision making

      Tobias Krüger, Tobias Vogel, Michaela Wänke

      págs. 349-369

      

    • Enhancing consumer behaviour with implementation intentions

      Peter M. Gollwitzer, Maik Bieleke, Paschal Sheeran

      págs. 370-389

      

    • The elaboration likelihood model: Understanding consumer attitude change

      Jacob Teeny, Pablo Briñol Turnes, Richard E. Petty

      págs. 390-410

      

    • Transactions as tradeoffs between costs and benefits

      Bernadette Kamleitner, Ruta Ruzeviciute

      págs. 411-428

      

    • Naïve theories about marketing and consumptionin consumer inference

      Hélène Deval

      págs. 429-446

      

    • What makes tomorrow's gain worth today's pain?: Cognitive, motivational and effective influences in consumers' self-control dilemmas

      Aparna A. Labroo, Anastasiya Pocheptsova

      págs. 447-466

      

    • Sex drive and consumer behaviour

      Rui Cheng, Maggie Wenjing Liu

      págs. 467-485

      

    • Ageing and consumer behaviour: Challenges and opportunities

      Stephanie M. Carpenter, Carolyn Yoon

      págs. 486-502

      

  • Part VI. Products, branding preferences and sustainability

    • Sustainability and consumer psychology

      Eda Gurel-Atay, Lynn R. Kahle, Elizabeth A. Minton

      págs. 505-523

      

    • Moving towards sustainable consumption: A psychological perspective on improvement of public transport

      Margareta Friman, Tommy Gärling

      págs. 524-541

      

    • The psychology of branding

      Arnd Florack, Johanna Palcu

      págs. 542-564

      

    • Aesthetics: Antecedents, underlying processes and behavioural consequences

      Martin Reimann, C. Clark Cao

      págs. 565-599

      

    • Anthropomorphism

      Pankaj Aggarwal, Ann L. McGill

      págs. 600-618

      

  • Part VII. Internet and electronic media

    • Novel phenomena, evolving frameworks: Exploring social influence in the online world

      Rebecca Walker Reczek, Cait Lamberton

      págs. 621-638

      

    • Representations of race, gender and sexual orientation in gaming content

      Melody A. Stotler, Karen E. Dill-Shackleford

      págs. 639-655

      

    • Personality-customized advertising in the digital environment

      Sandra C. Matz

      págs. 656-675